The FTC Endorsement Guides, while not enforceable as laws, provide essential guidelines for influencers to interpret, understand, and apply the law correctly. These guidelines emphasize the importance of truth in advertising, disclosure of material connections, and maintaining the credibility of influencer endorsements.
Hey, small business owners! I know you’re very busy running every aspect of your business, but have you ever really thought about your intangible assets, i.e. your intellectual property? Check out our simple primer below to learn more about a potentially very valuable area of your business that will inevitably grow as your business grows.
Have you ever had an idea for the “next big thing”? Do you daydream about starting your own business? If so, then you may just be what I lovingly refer to as a “future entrepreneur”: someone who has been busy living, learning, and low-key lying in wait for their opportunity to really shine as a new business owner.
