Start Up Heart Up Founder, Kae Gruner, with her daughter Rosalind. Kae created this company to bring entrepreneurship to all through DIY tools, education, & empowerment.
It is our Mission:
To equip the everyday entrepreneur,
With simple + effective DIY tools,
To start a new business from scratch,
In your own space + at your own pace.
♥︎↑
We Value:
1. Inclusivity & Accessibility
2. Authentic Connectedness
3. Joyful Pursuit of Knowledge
It all started when…
When Start Up Heart Up Founder, Kae Gruner, became an intellectual property lawyer, she noticed that friends and acquaintances started sliding into her DM’s to ask questions about their business ideas.
She realized quickly that: (1) she had the knowledge they needed to take meaningful steps towards launching a new business, and (2) she absolutely loved empowering them to pursue their business dreams.
As a young lawyer, Kae learned quickly that the costs of lawyers and business coaches would be a barrier to entry for many everyday entrepreneurs. Especially those bursting with ideas but feeling stuck in low-paying jobs with no growth.
Years later, Kae gave birth to her first baby and found that the long days & sleepless nights of maternity leave created a unique opportunity for her to put pen to paper.
For weeks she sat with her precious newborn in her lap, and laptop within reach so she could jot down all of her ideas around how to scale her 1:1 business advice to as many people who needed it.
As she breastfed & brainstormed, Kae spent hours crafting prompts to help future entrepreneurs to answer the questions they didn’t know they needed to ask. She mapped out the fundamental milestones to take a dream business from idea to launch.
She organized the information and simplified the process so that everyday entrepreneurs could take the reigns to validate their business ideas and build a business from scratch on their own time and at their own pace through fill-in-the-blank business planning workbooks.
And like that, Start Up Heart Up was born with the mission to bring entrepreneurship to all through DIY tools, education, & empowerment.