Have a new business idea, but not sure where to start?

New Business STORY TIME.

Here’s how the story typically goes: the future entrepreneur starts with a brilliant idea on how to get rich, writes a business plan, and BOOM, launches a business.

It’s that simple, right? Not so much…

simmer down, hot sauce. 

The process of taking a business idea out of your head and launching it into the market requires mindfulness, focus, strategy, and action. The process includes performing market research, product development, beta-testing, branding, marketing strategy, and mindful business planning (that is, if you want your business to succeed!)…

Sounds like a lot.

It can be. For a new entrepreneur, or like literally any normal human, these steps can quickly become overwhelming, especially since many of these steps take place simultaneously. This can lead to feeling unorganized, burdened by information overload, and just totally unmotivated to keep going. The good news is, it does NOT have to be that complicated. In fact, dare I say, it could be quite simple if you follow the right framework.

Go on…

Imagine you went to a business coach or lawyer to help get your new business idea off the ground. What are they going to do first? They would ask you questions! Loads of ‘em. Questions about your idea, your product or service concept, the industry, the market potential, your competitors, your potential customers…all to build a picture and a plan to help you build a strong foundation for your new business. That is the framework they’ll use. But once you know what questions are important to be answering, couldn’t you follow the framework yourself? At least to start, to save money?

I like saving money.

Me too, which is exactly why I created Start Up Heart Up and our DIY resources for everyday entrepreneurs. I believe whole-heartedly that everyday entrepreneurs deserve the chance to start a new business on their own time, at their own pace, and without paying an arm and a leg. There are so many basic business and legal questions that you can answer yourself & meaningful steps you can take without forking over your precious dollars. As a lawyer myself, I think it is critical for new entrepreneurs to seek personalized legal advice before taking any significant risks in their business. However, there are several basic legal and business questions you can answer yourself & actions you can take well before incurring pricey legal bills. 

Our Mission.

Our mission is to simplify the idea-to-launch process and to help you to understand which questions to ask with respect to intellectual property, marketing strategy, & business formalities so that you can make informed decisions about how, when, & whether to launch your business.

How we Do it.

Our interactive, step-by-step DIY Products are:

• Crafted with key business & legal principles in mind to help you answer the questions you didn’t know to ask.

• Carefully organized to follow the natural flow of innovative thinking and to let you start when you’re ready, take breaks whenever, and pick back up again without skipping a beat (which is especially useful for a side hustle!).

Our business & legal knowledge is:

• Written only in simple & sensible language and only on topics that are actually worth your time in the early stage of a new business.

• Mindfully curated to prevent information overload to everyday entrepreneurs.

Our business toolkit and ♥︎↑ action items for the new entrepreneur are:

• Created to empower you to take as many steps as possible on your own before over-spending on expensive lawyers & other experts.

• Designed to be applicable & customizable for a wide spectrum of business ideas, whether you are wondering how to make money from home, how to make money online, or how to make money in person.

Are you ready to start your new business?

♥︎↑ Download our FREE Business Plan Template HERE.

♥︎↑ Order your fill-in-the-blank Idea to Launch Business Planning & Strategy Workbook HERE.

Let’s Get You Started!

♥︎↑