The FTC Endorsement Guides, while not enforceable as laws, provide essential guidelines for influencers to interpret, understand, and apply the law correctly. These guidelines emphasize the importance of truth in advertising, disclosure of material connections, and maintaining the credibility of influencer endorsements.
Have you ever had an idea for the “next big thing”? Do you daydream about starting your own business? If so, then you may just be what I lovingly refer to as a “future entrepreneur”: someone who has been busy living, learning, and low-key lying in wait for their opportunity to really shine as a new business owner.
