influencers, business, legal compliance
Kae Gruner
FTC Endorsement Guidelines for Influencers

The FTC Endorsement Guides, while not enforceable as laws, provide essential guidelines for influencers to interpret, understand, and apply the law correctly. These guidelines emphasize the importance of truth in advertising, disclosure of material connections, and maintaining the credibility of influencer endorsements.

FTC Endorsement Guidelines for Influencers

intellectual property

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4 Key Questions Every Entrepreneur Should Ask About Intellectual Property ("IP")

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To avoid early missteps in protecting valuable business intellectual property, every entrepreneur should regularly ask himself or herself the following questions about their intangible assets.

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The Business Owner's Guide to Intellectual Property

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The Business Owner's Guide to Intellectual Property

Hey, small business owners! I know you’re very busy running every aspect of your business, but have you ever really thought about your intangible assets, i.e. your intellectual property? Check out our simple primer below to learn more about a potentially very valuable area of your business that will inevitably grow as your business grows.