Pitch Perfection, Brand Creation, + Marketing Strategy
(Milestones 4, 7, + 8 of Idea to Launch)
Once you have completed Milestones 1-3, you have a product in hand ready to sell, it’s time to start strategizing and implementing your pitching plans- this includes pitching your product to customers (marketing), pitching your product/relationship to strategic partners (strategic outreach), and pitching your story to media sources (PR)!
Marketing to Customers
Check out the Idea to Launch workbook to identify your business/product weaknesses, write & practice your product pitch, understand your value messaging.
BEFORE YOU JUMP INTO MARKETING… understand your brand:
What is your business brand?
Mission
Core Values
The aesthetic, the look & feel, the colors, the style, and the vibe of your brand and how your customers feel when they encounter your business.
What is your personal brand?
What people say about you when you aren’t in the room- what makes you YOU?
Your personal experience & story.
Authenticity.
Check out the tips & teachings of Zhara Davies, a personal brand coach.
Strategic Partner Outreach
Coming soon…
Publicity / PR
Publicity is one way to market your business, using others’ platforms rather than your own.
A great place to start (for FREE) is to check out free resources provided by experts in the field, including:
Susie Moore
Susie has an excellent free masterclass called Overnight Rockstar. It’s not always running, but be sure to grab a spot the next time it’s available! So worth your time, and unbelieveabl that she shares so much knowledge for free.
Check Susie’s resources out HERE.
Selena Soo
Check out this episode of the Influencer Podcast with Julie Solomon: Selena Soo educates on how to create authentic connections with influencers And industry elites HERE. “In this episode, publicity and marketing strategist Selena Soo joins me to talk about embodying confidence, networking with influencers, and the “publicity pyramid” you can use to build a successful press portfolio from the ground up.”
Content Creation
Content is simply a means used to convey your message to the people that need to receive it.
Your content can come in many different formats, such as written, video, images, podcast audio, etc., and can be shared on many different platforms (media outlets, social media, video platforms).
Targeting your ideal customer
Understanding your ideal customer is fundamental for you to create “value messaging” which clearly demonstrates the value of your product to your ideal customer in a concise & simple manner.
Value messaging will help you understand how to communicate the right content to the right person and in the right place.
Permission to Email Customers
When do I need permission to email someone? How do I know I really have permission? Are they contacts or subscribers!?
Click HERE to learn more!
Permission to Text Customers
When do I need permission to text someone? How do I know I really have permission? Are they contacts or subscribers!?
Click HERE to learn more!
COMPLIANCE. To learn about how to comply with State and Federal U.S. law when marketing to your customers, click HERE.
FAQ’s About Email Marketing - Do’s + Don’ts
Q: Should you be buying email marketing lists in 2020? Click HERE to read more.
New to Marketing? Check out our suggested reading list below
Q: How do I start digital marketing?
29 Digital Marketing Checklists & Cheatsheets to Make Marketers’ Lives Easier: Click HERE to read more.
